Jim Clark
I’m a research and insight specialist with more than 20 years’ experience across consultancy, agency and in-house research roles, including senior positions at Econsultancy and Accenture Interactive.
My work sits somewhere between research director, analyst, consultant and writer. I design and lead research programmes and interpret the evidence for organisations trying to understand what the findings mean.
That has included large-scale quantitative studies, executive interviews, customer and market research, brand and marketing studies and research-led thought leadership for global businesses.
I’m particularly interested in what happens between having a research question and having something an organisation can actually use. That means thinking as much about the purpose of the research as the method.
I now work independently with research businesses, consultancies and in-house teams, designing research, analysing evidence and developing research-led content.
Areas I work across
- Research strategy and study design
- Quantitative and qualitative research
- Executive research
- Customer, market and brand research
- Analysis and interpretation
- Thought leadership
- Research programmes and trackers
- Reporting and narrative development
- Research advisory
Experience
Independent
Research & Insight Consultant
Independent research design, analysis, thought leadership and advisory work for research businesses, consultancies and in-house teams.
Projects span quantitative and qualitative research, executive interviews, market analysis, survey design, insight development and research-led content.
Econsultancy
Strategic Insights Director
Led Econsultancy’s partner research business, growing it to around £1.5 million in annual revenue while working with global technology and marketing companies on original research and thought leadership.
Led major international programmes including Adobe Digital Trends, alongside bespoke studies covering digital marketing, customer experience, commerce and technology.
The role covered research leadership, senior client consulting, proposals, programme design, account development and team leadership.
Accenture Interactive
Global Research Lead
Led international research programmes looking at digital transformation, marketing, customer experience and emerging technology.
Worked across markets and sectors to shape research agendas, analyse emerging trends and present the implications to senior audiences through reports, presentations and strategic recommendations.
Earlier career
IPA, Golley Slater, Mintel and BBH London
At the IPA, worked with major industry research and data sources supporting the UK advertising industry.
At Golley Slater, worked across consumer, brand and communications research, including tracking studies and client insight.
Earlier roles at Mintel and in BBH London’s planning department provided a grounding in consumer behaviour, market intelligence and advertising strategy.