Independent research, insight & advisory
Research that stands up.
I help organisations answer important questions with original research, then work out what the evidence means.
Usually there’s a decision waiting on it. Sometimes it’s about giving a business a point of view worth having, or something credible to take to market.
I work from the brief through design, analysis and interpretation to whatever the final thing needs to be: a report, a presentation, a point of view, or a programme that runs for years.
What I do
Getting to the real question
I work with clients to get clear on what they need the research to do, then design the study around that: who to talk to, and how much rigour the job justifies.
Analysis
I analyse surveys, interviews and market data to find what changes how a problem is understood.
I normally go into analysis with hypotheses, and I try not to let the answer get written before the evidence is in. That includes the findings that complicate the original brief.
Using the evidence more than once.
For longer-running programmes I look at where the same evidence can answer a different question or reach a different audience without just reprinting the original report.
Selected work
A selection of research programmes from my independent work and previous roles. Recent programmes delivered through partner teams are anonymised.
Flagship global research programme · Econsultancy · 2016–2025
Adobe Digital Trends
Nine years leading and developing Adobe’s annual Digital Trends programme, spanning international quantitative and qualitative research, analysis, editorial development and outputs for different markets and audiences.
Executive research & thought leadership · 2025–26
Making sense of AI transformation
Research exploring the organisational questions behind AI adoption, from data readiness and workforce change to governance, engineering models and the redesign of work.
My role has included study design, senior executive interviews, analysis, synthesis and long-form editorial development.
International research programme · 2025–26
Global workforce research
Analysis of an evidence base containing more than 1.9 million data points across 115 countries, identifying the patterns that mattered, testing differences between markets and groups and developing the overall research narrative.
B2B decision-maker research · 2025–26
Why AI adoption stalls
Original research into why AI initiatives struggle to move beyond early adoption.
The findings pointed beyond technology to issues including ownership, trust, incentives, readiness and differences in how stakeholders viewed the decision.
Have a research problem?
If any of that looks like the problem you’ve got, get in touch.