Independent research, insight & advisory
Research that stands up.
I help organisations answer important questions with original research, then make sense of the evidence and what it means.
Sometimes the objective is better decision-making. Sometimes it is a stronger point of view, a flagship piece of thought leadership or a better commercial conversation. Whatever the purpose, the evidence has to hold up under scrutiny.
I work from the initial brief through research design, analysis and interpretation to the final output, whether that is a report, presentation, point of view or longer-running research programme.
What I do
Start with the right question
I work with clients to get clear on what they really need to understand and what they need the research to do, then design the study around that: the audience, the method, the level of rigour the job requires.
Work out what the evidence means
I analyse surveys, interviews, market data and other evidence to find the patterns and tensions that change how a problem is understood.
I normally go into analysis with hypotheses. I try not to let the answer get written before the evidence is in. The job is finding what the evidence actually supports, including findings that complicate the original brief.
Make the research work harder
Research can support decisions, shape a point of view, or give commercial teams something worthwhile to talk about. For longer-running programmes, I also look at where the same evidence can answer different questions or serve different audiences without simply repeating the original report.
Selected work
A selection of research programmes from my independent work and previous roles. Recent programmes delivered through partner teams are anonymised.
Flagship global research programme · Econsultancy · 2018–2025
Adobe Digital Trends
Seven years leading and developing Adobe’s annual Digital Trends programme, spanning international quantitative and qualitative research, analysis, editorial development and outputs for different markets and audiences.
Executive research & thought leadership · 2025–26
Making sense of AI transformation
Research exploring the organisational questions behind AI adoption, from data readiness and workforce change to governance, engineering models and the redesign of work.
My role has included study design, senior executive interviews, analysis, synthesis and long-form editorial development.
International research programme · 2025–26
Global workforce research
Analysis of an evidence base containing more than 1.9 million data points across 115 countries, identifying the patterns that mattered, testing differences between markets and groups and developing the overall research narrative.
B2B decision-maker research · 2025–26
Why AI adoption stalls
Original research into why AI initiatives struggle to move beyond early adoption.
The findings pointed beyond technology to issues including ownership, trust, incentives, readiness and differences in how stakeholders viewed the decision.
Have a research problem?
If you have a question you are trying to answer, a study you need to design or existing research you are struggling to make sense of, get in touch.